LIAG Brand Guide | Colors

Red is the new orange

Our Colors

Red is our primary colour. Bright and powerful it emphasizes the expertise of LIAG, it is also the colour of passion, warmth and love. It instantly attracts attention, makes people excited, energetic and increases the heart rate.

We primarily use red on white, and not vice versa.

Black is our secundary and supportive colour and is only used in body copy and such.

LIAG Red

HEX: #e30613
RGB: 227 / 6 / 19
CMYK: 0 / 100 / 100 / 0
PMS: 485U/C
RAL: 3028

LIAG Black

HEX: #242424
RGB: 36 / 36 / 36
CMYK: 73 / 63 / 58 / 76
RAL: 9011