LIAG Brand Guide | Colors
Red is our primary colour. Bright and powerful it emphasizes the expertise of LIAG, it is also the colour of passion, warmth and love. It instantly attracts attention, makes people excited, energetic and increases the heart rate.
We primarily use red on white, and not vice versa.
Black is our secundary and supportive colour and is only used in body copy and such.
HEX: #e30613
RGB: 227 / 6 / 19
CMYK: 0 / 100 / 100 / 0
PMS: 485U/C
RAL: 3028
HEX: #242424
RGB: 36 / 36 / 36
CMYK: 73 / 63 / 58 / 76
RAL: 9011